The New York Times used Google Cloud to find untold stories in millions of archived photos

The New York Times Powered by Google Cloud

Developed the strategy and narrative for Google’s partnership with The New York Times.

For over 100 years, The New York Times stored its clippings and photographs in an underground archive called the “morgue.” Now, The Times can give new life to millions of historic photos using Google Cloud technology by launching a new product called Past Tense that invited journalists to tell new stories and readers to explore history in a whole new way.

Digitizing The New York Times archive with Google Cloud

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