Coming out of the 2008 global recession, Cadillac wanted to reposition the brand and launch in new markets. Historically a brand loved by older generations, Cadillac had an opportunity to connect with a younger global audience coming into wealth, specifically in markets outside the U.S. I worked with Cadillac's marketing leadership team to reposition the brand in the U.S., Europe, and China. Through global consumer, expert, and analogous/trend research and go-to-market strategy, I helped Cadillac find its voice again and reinvent itself. (The Future Laboratory)