Stearns + Foster design language

I led the research and design strategy for a new design language for luxury mattress brand Stearns & Foster, a sub-brand of Tempur-Sealy. Through redefining brand principles and rounds of prototypes that focused on evocative details, the new Stearns and Foster mattress was the highest rated in Sealy’s portfolio since it started keeping records, and initial retailer orders were three times what management projected. (IDEO)

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