I’m an award-winning writer and strategy director. Through Studio Musa, I offer various strategy services — brand, editorial, and design.
Prior to this, I built the brand and creative strategy team at Google (Cloud), headed up design teams at IDEO, led research at Media Arts Lab (Apple), plus other strategy roles at The Future Laboratory and Winkreative.
In addition to running my studio, I am a freelance executive strategy director at TwentyFirstCenturyBrand where I manage and lead The LEGO Group work.
My debut novel The Strangling Fig will be released August 2026 (HQ, HarperCollins). My agent is Laurie Robertson at Peter Fraser Dunlop in London.
In my editorial work, I cover all things design, art, technology, and lifestyle. I also co-founded The Legit, a Substack exploring once legitimate ideas that now get in the way.