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Kate Spade New York

Kate Spade New York wanted to reimagine and design the customer experience in their stores. To do this, I worked with Kate Spade to design a comprehensive service model and series of tools for employees in Kate Spade stores around the world. By transforming the role of sales associate into a 'muse', employees were empowered to bring their whole selves to work, and as a result, provide a more meaningful service experience for customers. (IDEO)

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