Strategist, researcher, and writer based in San Francisco.


Born in Mumbai, and raised between London and California, I bring a global perspective to design, marketing, and editorial. 

I help brands be human-centered, culturally relevant, and future-focussed through novel research methods and strategy. As a result, my clients are more insights-driven, make more meaningful products and services, and tell impactful stories that connect with global audiences.

I currently lead creative strategy at Google, specifically focusing on Google Cloud brand marketing efforts to make cloud technology accessible to everyone. 

Prior to that, I ran product, service, and brand development projects at IDEO in London and San Francisco. 

I have also done trend research, content strategy and development, and planning at Media Arts Lab (Apple), The Future Laboratory, Winkreative, and other creative agencies. 

In my editorial work, I cover all things design, art, technology, and lifestyle. I am also working on a novel and children's book. 

Clients include: Absolut, American Express, Apple, Cadillac, Cadillac Fairview, Deloitte, Design Hotels, Google, Guinness, Hulu, IKEA, Kate Spade, Macerich, PlayStation, Scribd, Tempurpedic, UBS, Walt Disney Company